Alpana Gujral’s design theory treads finely between traditional glamour and modern day functionality. She was born into a family that not only appreciated art but created it.
As the daughter of prominent artist Satish Gujral, her aesthetics were fine-tuned while growing up; she instinctively learned the precise balance between refinement and bravado. She grew up in a world that breathed art. Her discerning combination of colors, lines and avant garde expression are all reminiscent of her father’s art philosophy. With this foundation, she furthered her education at the Delhi School of Art, where she acquired technical skills to accompany her artistic intuition.
Alpana started her career designing garments and frequented trips to Paris which began her global exposure to style and fashion. After many years of learning about the textile design and production process, she seamlessly moved on to doing graphics for tiles. She continued her enlightened artistic journey further conquering interior and furniture design which she still considers a hobby before transitioning to jewelry design.
Perfection. That is what she aspires to instill in each of her pieces. Each piece has to reflect beauty. It has to be versatile. It has to take you back to the days of subtle old world style yet be distinct to fit in a more dramatic modern world today. It has to make sense not only in the fashion arena but also in an emotional realm which she believes is the inherent underlying dimension of art. In this restless pursuit, she creates fine jewelry.
Alpana’s collection is a contemporary interpretation of a Mughal inspired era. Her designs have evolved over time but the essence of her signature imprint remains true to her visionary roots which she conveys to a niche market of art connoisseurs and aficionados. An audience that truly appreciates the intricate craftsmanship of her jewelry and the true purpose of its being - Art.